Edited by joeylee.
Content by lynfeng.
Video by joellyntoh and dayana.
Day 3 in Seoul brought our tour bus
deep within the glass labyrinth that is Samsung Town, located in Seochu, Seoul,
South Korea.
Our destination that afternoon was
Samsung d’light, an exhibition space that showcased the latest Samsung
products. The name “d’light” fuses the words ‘digital’ and ‘light’ to represent
the company’s vision of being a ‘guiding light to the digital world’ by sharing
the excitement and delight of digital technology through interaction with its
visitors. The ‘d’ is also meant to represent 3 characteristics: ‘Dynamic’,
‘Dream’ and ‘Diversity’.
This was most apparent as we stepped
through the massive double doors into the Media Plaza. True to Samsung’s
vision, the tour was not just an extended show-and-tell of technological
goodies.
Our attention was first brought to a
huge digital floor display known as the ‘D’light stage’, where our group mate, Dynn,
volunteered himself to try the ‘Augmented Reality’ technology. Essentially, what
this technology does is to allow the user to physically interact with digital
elements on a separate screen. Think Wii, but far more advanced and way more realistic.
The second level of the exhibition hall
housed Samsung’s latest product line-ups such as their latest blu-ray
compatible home entertainment systems that offered flawless displays, as well
as a little peek into the ‘behind the scenes’ of the manufacturing process.
The tour was wrapped up with a sneak
preview of Samsung’s new product concepts. These included an all-in-one credit
card, as well as a handheld translation device that was able to identify words
on a surface and instantly translate it. Apart from the sharper visuals on the
new TV screens, some have already made its way into the product technology of
Samsung. Well, I think many of these ideas really have a place in this world
and hopefully I will get a chance to see it soon.
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